M-Pesa is the leading mobile money network in Kenya. It has a market share of about 99% in the mobile money market. This would translate to 9 out 10 people using M-Pesa at any single moment. Safaricom has positioned M-Pesa as the dominant player in this market though accessibilty, reliability, superior functionality, aggressive development and supporting integrations with third party applications.
To continually position M-Pesa as a leading partner for online businesses, Safaricom has made it possible for businesses to integrate into their platform for those using any of the following services:
- M-Pesa Paybill
- Lipa na M-Pesa(Buy Goods)
- Buy airtime
- M-Pesa bulk payments
- M-Pesa Business to Business
- Customer STK push
By making it possible for businesses to integrate to the Safaricom API, one can leap numerous benefits:
- Selling online.
- Automating bill payments.
- Reconciling customer invoice and payments.
- Easing customer check out processes for e-commerce sites.
- Automating bulk payments to customers.
- Automating bulk payments to other businesses.
- 24/7 revenue collection
- Distributed revenue collection
- Centralized transaction reversals
- Centralized transaction approvals
- Automating cash reward systems
These are some of the benefits that M-Pesa is offering for those who prefer to integrate into their system. We have extensive experience working with M-Pesa integration and would be much happy to assist you leap these benefits. In case you need more information on how M-Pesa integration would work for you, write to us at email@example.com or call us +254 701 523 922